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Markup-Based Pricing ​

Instead of setting fixed Rand values for your prices, you can set a percentage markup based on your product cost. This keeps your profit margins consistent even when costs change.

There are two ways to use markup-based pricing: with auto-pricing or without.

How it works ​

With markup-based pricing, you set a markup percentage on top of your product cost. Palmetrics calculates the actual Rand value automatically.

For example, if your product cost is R100 and you set a 30% markup, your price will be R130. If your cost later changes to R110, the price automatically adjusts to R143.

With auto-pricing ​

When using markup with auto-pricing, you set a min and max markup percentage (e.g. 20% – 40%). Palmetrics uses these to calculate the min and max price range for the auto-pricer.

For example, if your product cost is R100 and you set a 20% – 40% markup:

  • Min price = R120 (cost + 20%)
  • Max price = R140 (cost + 40%)

If your cost later changes to R110, the prices automatically adjust:

  • Min price = R132 (R110 + 20%)
  • Max price = R154 (R110 + 40%)

The auto-pricer will then compete within this range to win the buybox, as it normally would with fixed prices.

How to enable (with auto-pricing) ​

  1. Add a cost for the product on Palmetrics (manually or via Cost Sync)
  2. Open the product on the Buybox Tracker
  3. Change the Range option from Fixed to Markup
  4. Enter your desired min and max markup percentages

See How to Enable Repricing if you haven't set up auto-pricing yet.

Without auto-pricing ​

You can also use markup-based pricing without auto-pricing. In this case, you set a single markup percentage, and Palmetrics calculates and sets your selling price based on your cost. When your cost changes, the price updates automatically to maintain the same margin.

This is useful when you don't need to compete for the buybox but still want your prices to adjust automatically as costs change.

How to enable (without auto-pricing) ​

  1. Add a cost for the product on Palmetrics (manually or via Cost Sync)
  2. Navigate to the Products page
  3. Click on the product
  4. Set the markup percentage for the product

Why use it? ​

  • Consistent margins — Your profit percentage stays the same regardless of cost changes
  • Less maintenance — No need to manually recalculate and update prices when costs change
  • Works with Cost Sync — Combine with Cost Sync to have costs pulled from Shopify or WooCommerce automatically, and your markup-based prices will adjust without any manual intervention

Requirements ​

The product must have a cost set on Palmetrics. Without a cost, markup-based pricing cannot calculate the price.